Privacy Policy

Last updated: January 2025

1. Introduction

SIMPTECH SOLUTIONS PTY LTD trading as SimptechAI (ABN: 33 670 880 832) (“we”, “us”, “our”) is committed to protecting your privacy and complying with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at simptechai.com.au or engage our services.

2. Information We Collect

We may collect the following types of personal information:

  • Name and contact details (email address, phone number, business name)
  • Website URL and business information
  • Location and city information
  • Communication preferences
  • Technical data (IP address, browser type, device information, cookies)
  • Usage data (pages visited, time spent, navigation patterns)
  • Information provided through contact forms and service inquiries

3. How We Collect Information

We collect personal information through:

  • Contact forms and service inquiry forms on our website
  • Free SEO audit request forms
  • Email correspondence
  • Phone conversations
  • Cookies and similar tracking technologies
  • Google Analytics and other analytics platforms

4. How We Use Your Information

We use your personal information to:

  • Provide and improve our services
  • Respond to your inquiries and requests
  • Deliver SEO audits and reports
  • Send relevant marketing communications (with your consent)
  • Analyse and improve our website performance
  • Comply with legal obligations
  • Protect our rights and prevent fraud

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyse site traffic, and personalise content. You can control cookie preferences through your browser settings. We use Google Analytics 4 for website analytics, which collects anonymised usage data to help us improve our services.

6. Disclosure of Information

We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services, including analytics providers, email service providers, and hosting platforms. All third parties are required to protect your information in accordance with this policy.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

8. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When your information is no longer needed, we will securely delete or anonymise it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: hello@simptechai.com.au
Phone: 0451 730 110
Address: Level 10, 120 Collins Street, Melbourne VIC 3000